5 YEARS

COMMUNICATIONS CONSULTANTS FOR ELITE ATHLETES

YOUR REPUTATION OUR PRIORITY

WHAT DO WE DO?
the-firm

The Firm

We are a public communications consulting firm specializing in elite sports based in the United States and in Spain. Our work philosophy, known as Smart Influence (SIM), is based on these three areas:

CONSULTANCY

Communication is our field. We are not journalists, so we do not just work with information. We design, manage and communicate your brand image for the public to perceive you better. And therefore all your audiences (journalists, fans, sponsors, sports community and public authorities) remember your attributes, assess your brand and recommend you to others.

RESEARCH

An important part of our work is to identify and implement the latest developments and trends in communications and sports marketing internationally. Keys that we analyze and test in workshops, clinics and Master’s Degree Programs, which helps us to maintain in contact with universities, think tanks and lobbies, and above all, to always provide a distinctive value to our customers.

TRAINING

The key to our model is our excitement about what we do. However, we are also passionate about the process of telling, relating and thrilling: STORYTELLING. That is why, when we can, we set apart time and we dedicate a masterclass to talk about sports social responsibility, the use of Big Data in sports, or how you can generate your branded content. We do this for both clubs, and for you as an athlete or coach.

smart influence

coach reputation ranking

Our firm is the creator of the Coach Reputation Ranking, the first internationally recognized reputation for elite soccer coaches.

coachreputationranking.com

code-ceg
Our work requires great honesty, mutual trust and discretion.

We only talk about our clients if they want us to do so.

Principle 2/8 of the CEG Code. Communications consultants for elite athletes.

– Learn more about our CÓDE CEG –

team

Team

Yuri Morejón

Yuri Morejón

FOUNDER & CEO

Political Scientist specialized in the strategic management of communications of media and reputation crises.

He has spent the last decade between Spain, Latin America and the US, helping political leaders, business people and elite athletes to become more well-known, understood and loved.

Mario Gurrionero

Mario Gurrionero

STRATEGIC DIRECTOR

PhD in Communications. Strategic consultant in R & D projects and in sports communications consulting.

Five years of experience in the public administration sector and in private companies. Collaborator for national and international media outlets and professor of several Master’s Degrees Programs specialized in sports marketing and communications.

José Vicente Rojo

José Vicente Rojo

CREATIVE DIRECTOR

Expert in visual communication and marketing. He started as a designer of corporate identity, later he expanded his scope to web development and interactive and audiovisual applications.

Passionate about technology and innovation, with more than 10 years of experience in the management of creative teams, he knows how to find the best ideas and solutions for each case.

Yuri Morejón

Yuri Morejón

FOUNDER & CEO

Political Scientist specialized in the strategic management of communications of media and reputation crises.

He has spent the last decade between Spain, Latin America and the US, helping political leaders, business people and elite athletes to become more well-known, understood and loved.

Mario Gurrionero

Mario Gurrionero

STRATEGIC DIRECTOR

PhD in Communications. Strategic consultant in R & D projects and in sports communications consulting.

Five years of experience in the public administration sector and in private companies. Collaborator for national and international media outlets and professor of several Master’s Degrees Programs specialized in sports marketing and communications.

José Vicente Rojo

José Vicente Rojo

CREATIVE DIRECTOR

Expert in visual communication and marketing. He started as a designer of corporate identity, later he expanded his scope to web development and interactive and audiovisual applications.

Passionate about technology and innovation, with more than 10 years of experience in the management of creative teams, he knows how to find the best ideas and solutions for each case.

twozeroonesix-in-numbers

2016 IN NUMBERS

It is difficult to sum up on a website everything we do each year, that’s why we summarize it for you in these 4 points:

40153

km flight

225

hours of training

773

games watched

8

countries visited

write-us
Contact Us 
services

Services

We help athletes to communicate better. To master and enhance their image in any kind of public event or situation.
Some of the services we offer are:

Media training

Sponsorship Activation

Brand Content

Media Relations

Social Media and Digital Strategy

Crisis Management

projects

Projects

Rather than talking about ourselves we prefer that our projects speak for us.

8h en Atlanta
BIFS’17, el evento de proyección de ciudad en torno al fútbol de élite
8h en Detroit
Lecturas 2016
‘El Clásico’. Más Allá de las Palabras
8h en Montreal
Guía Práctica de la Comunicación de la EURO 2016
Diseño y proyección de la marca MLS
Proyección de la marca Sub21. Albert Celades
ambassadors

Ambassadors

Some of the people who talk about us:

  • “Es un buen producto. La relación personal ha crecido y la confianza es mutua. Serán siempre compañeros de viaje en este mundo dedicado al deporte”.

    Paloma del Río, directora de deportes en TVE
  • “Trabajar con ellos es tener la garantía de que tal vez empates un partido, pero acabarás ganando la Liga”.

    José María Rodríguez, redactor jefe en MARCA
  • “Es un honor trabajar con profesionales que buscan formar deportistas completos y que entienden la transcendencia de lo que un deportista dice, y la importancia de cómo lo dice”.

    Ainara Knorr, Directora de la Unidad de Deportistas de Élite en BBVA
  • “33% Think Different, 33% Impossible is Nothing, 33% Just Do It….
    CEG. What else?”.

    Arantza Del Cabo, supervisora de marca en Tapsa|Y&R
  • “La profesionalidad de este equipo aporta siempre la plena garantía del trabajo bien hecho, la confianza y el saber hacer, bases también para el éxito deportivo”.

    Juan José Álvarez, consejero abogado de despacho Cuatrecases
  • “La profesionalidad de este equipo aporta siempre la plena garantía del trabajo bien hecho, la confianza y el saber hacer, bases también para el éxito deportivo”.

    Paulino Granero, Preparador físico CSKA Moscú y ex de la Selección de Rusia
partners

Partners

Consejo Superior de Deportes
Real Federación Española de Fútbol
TVE
Bilbao
BERMA TIME
Movistar Team
Unai Emery
Estudiantes
Escuela de Periodismo y Comunicación
LaLiga-UCAM
Escuela Universitaria Real Madrid
SD Eibar
BARD
BIBE
Turespaña
IACS
lets-be-connected

Let’s be connected

From Comunicar es Ganar we invite you to follow us on our main social media profiles.
We are waiting for you.

Let’s be in touch

We know how to help you